Beyond the trophy: mastering the art of award submissions

Ever wondered what makes winning an award so special? Besides the obvious bragging rights, it’s a testament to a company’s commitment to excellence, innovation, and leadership in its sector. Whether in retail, technology, eCommerce, or broader business achievements, awards recognise and celebrate the hard work and success of teams and individuals alike.

But it’s not something you can just swoop in and pick up. It takes effort to enter, and your entry needs to cut through the noise. Here we’ll explore how to craft an award-winning entry that stands out, showcasing your company’s achievements and innovation.

And at ASPR, we’ve got a knack for understanding precisely what award judges are looking for. 

We’ve penned countless winning applications because we firmly believe in the brilliance of our clients. In today’s world, where the market is more competitive than ever, awards aren’t just shiny objects on a shelf; they’re pivotal in driving your brand’s recognition to new heights. 

Our clients have recently celebrated wins and shortlists at prestigious events like the Retail Week Awards, Ecommerce Awards, UK Ecommerce Awards, Retail System Awards, and the Retail Tech Innovation Hub Awards. 

Let’s dive into how you can craft an award entry that turns heads and wins hearts.

Understanding the award criteria

Before anything else, it’s crucial to get a crystal-clear understanding of what the award is all about. We’ve seen firsthand how aligning a company’s shining moments with the award’s criteria can make all the difference. Let’s break down just how to match your achievements with what the judges want to see.

Telling your story

When it comes to sharing your company’s journey, start strong. Front-load your entry with compelling results and the impact your initiatives have made right off the bat. This approach grabs attention and keeps the judges hooked. Remember, a good story is good, but a great story with standout achievements is unforgettable. Here’s where customer testimonials come into play. Hearing about the transformative impact from those who’ve experienced it firsthand adds an authentic touch that judges appreciate.

The magic of numbers

Numbers speak louder than words. It’s one thing to say you’ve made a difference; it’s another to show it with hard data. Improved customer satisfaction scores, skyrocketing sales, efficiency enhancements – you name it. These aren’t just numbers; they’re proof of your success. And in the world of B2B tech, they’re gold.

Dressing up your entry

Just like you wouldn’t wear pyjamas to a job interview, the way you dress your entry matters immensely. Keep it neat, professional, and engaging. A visually appealing entry with clear headings, bullet points, and maybe even a few screenshots, charts or graphs can set you apart. First impressions are everything, and a well-presented entry says, “we mean business”.

The secret sauce

Ever heard the saying, “Two heads are better than one”? Well, when it comes to award entries, the more the merrier. Soliciting feedback can turn a good entry into a great one. It’s like having a fresh pair of eyes to catch what you might have missed and to polish your entry to perfection. And remember, timing is key. Starting early gives you the luxury of refining your entry and ensures you’re not racing against the clock.


Crafting a B2B award entry that stands out is an art—and with the right approach, it’s one that’s entirely within your grasp. By front-loading your achievements, quantifying your success, presenting your entry with care, and soaking up all the feedback you can get, you’re setting yourself up for the spotlight. At ASPR, we’ve seen the power of a well-crafted award entry time and time again. Ready to take the stage?

Connect with us today, and let’s start crafting your standout award entry. Because at ASPR, we believe your success deserves the biggest stage. Let’s win together.

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